Selling your home?

I bring the strategy—you bring the celebration!

If you’re thinking about selling your home, you want to know what it’s worth! With online estimates at your fingertips, including my own, it’s tempting to rely on those for an idea of your home’s value. However, these automated estimates can be wildly inaccurate and may not account for the unique factors that influence your property’s value. That’s why it’s crucial to have a professional realtor conduct a Comparative Market Analysis (CMA) for you.

What Is a Comparative Market Analysis (CMA)?

A Comparative Market Analysis is a detailed report prepared by a REALTOR® to determine the estimated market value of your home. It involves analyzing recently sold homes, active listings, and properties that were taken off the market (expired listings) in your area. The realtor considers homes that are similar in size, style, condition, and location to yours.

The result? A tailored pricing strategy that maximizes your home’s potential in the current market while avoiding the pitfalls of overpricing or underpricing.

Why You Need a CMA from a Professional Realtor®

1. Online Estimates Are Often Inaccurate

Online valuation tools like Zillow’s Zestimate use automated algorithms to estimate home values. While they can be a helpful starting point, these tools often miss key variables. They can’t account for:

  • The unique condition and upgrades of your home

  • Local market trends that affect property values

  • Differences in neighborhood appeal and amenities

2. Accurate Pricing is Key to Attracting Buyers

One of the biggest mistakes sellers make is setting the wrong price. Overpricing can lead to your home sitting on the market for too long, causing buyers to wonder what’s wrong with it. Underpricing, on the other hand, means leaving money on the table.

A well-prepared CMA helps you avoid these pitfalls by providing a data-driven pricing strategy. Your REALTOR® will compare your home to similar properties that have recently sold, considering factors such as:

  • Square footage

  • Lot size

  • Home age and condition

  • Renovations and upgrades

  • Neighborhood trends

3. A CMA Can Help You Make Informed Decisions

Selling your home is a significant financial decision, and you want to approach it with all the information you need. A professional CMA gives you a clear picture of your home’s potential value, helping you determine:

  • Whether it’s the right time to sell

  • What improvements (if any) could increase your home’s value

  • How to strategically price and sell your home to align with your goals and timeline.

4. A CMA Is Just the Beginning of Your Realtor’s Services

When you work with a REALTOR® to prepare a CMA, you’re not just getting a value estimate—you’re gaining a partner in the entire home-selling process. Your realtor will:

  • Advise you on how to prepare your home for sale

  • Market your property to reach the most qualified buyers

  • Negotiate on your behalf to secure the best possible offer

  • Guide you through every step, from listing to closing

Having a professional who is dedicated to your success can make a huge difference in your experience and results.